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Basic Information

Job Name
Lead Marketing Programs Manager - India
Country
India
State
IN_Maharashtra
City
Pune
Date Published
29-Jun-2026
Job ID
63068
Travel
up to 10%
Looking for details about our benefits? You can learn more about them by clicking HERE

Description and Requirements

CareerArc Code
CA_UT
#LI-UT1
Hybrid: #LI-Hybrid
This Is Helix. Powered by You.

At BMC Helix, we don’t do ordinary. We’re the AI-native engine behind the world’s most forward-thinking IT organizations, helping them focus on what matters most. What are we passionate about? We're here to reset the economics of enterprise IT and help others realize the ROI of AI.

We are a mix of curious minds, creative thinkers, and courageous builders who believe tech should change the game—not just play it. We celebrate wins, support each other, and laugh a lot.

We are the change makers. With decades of leadership and established trust in IT service and operations management, we’re scaling with purpose—through organic innovation, strategic acquisitions, and relentless R&D. Our open-first Agentic AI platform empowers autonomous agents to drive real outcomes with speed, accountability, and precision.

We are laser-focused on delivering real value to our customers by accelerating innovation and the application of applying agentic AI in digital service and operations management for IT organizations around the world.
We are seeking a systems thinker to play a key role in managing, optimizing, and expanding our marketing technology stack as well as driving measurable improvements in website engagement, conversion rates, usability, and user experience. You should be curious, love playing with new technology, and enjoy optimizing everything.  

This technical role will support marketing technology management, marketing operations, and digital strategy functions. This is a great position for someone who loves understanding how interconnected systems, processes and practices work together and doesn’t want to be locked in to one narrow specialty. It will also be a highly collaborative role, working with diverse stakeholders and users.  
Here is how, through this exciting role, YOU will contribute to BMC Helix's and your own succuss :
  • Platform Management & Integrations: Configure, manage, monitor and maintain core marketing technology tools (including Asana, 6Sense, Qualified, LeanData, and Swoogo), ensuring seamless connectivity and optimized integrations across sales and marketing systems. 
  • User Management & Training: Manage user access, permissions, and license allocations— while training and supporting team members on platform usage and best practices, including trouble shooting and documentation. 
  • Tool Performance & Optimization: Partner with stakeholders across Marketing, Sales, and RevOps to monitor platform performance, evaluate usage, and recommend workflow improvements or new tools. 
  • Data Integrity & Lead Routing: Ensure data hygiene across systems. Lead routine audits and cleanup of contact, account, and campaign data. Ensure accurate contact-to-account matching. Support testing and validation of lead routing enhancements. 
  • System Monitoring & Troubleshooting: Proactively monitor critical integrations (e.g., HubSpot, Salesforce, LeanData, Swoogo) to ensure seamless connectivity, quickly investigating and resolving system issues or sync errors. Asana Administration: Serve as the primary Asana administrator, designing and scaling custom intake forms, automated project workflows, and blueprints to streamline team execution. 
  • Advanced Go-To-Market: Build and manage 6Sense audience workflows, data enrichment processes, and assist in configuring and training Qualified conversational AI agents. 
  • Website Optimization: Improve web pages, user flows, navigation, conversion paths and more, making detailed recommendations  
  • Digital Project Delivery: Partner with cross-functional teams (design, content, web development, etc) to run digital projects and execute improvements, applying strong digital acumen 
  • UX Research & Analytics: Conduct research, examine and interpret data, uncover opportunities for improving our digital experiences, and clearly present findings 
  • Stay Current: On MarTech and digital strategy trends as well as emerging tools.






To ensure you’re set up for success, you will bring the following skillset & experience:

  • Proven experience: 7+ years of experience spanning Marketing Technology, Marketing Operations, or martech-heavy digital roles managing and operating platforms in support of sales and/or marketing. 
  • MarTech & CRM Proficiency: Familiarity administering core marketing and operations platforms (e.g., 6sense, LeanData, Asana, HubSpot, Qualified or similar equivalents) and technical elements of CRMs like Salesforce.  
  • Web & UX Tools: Prefer familiarity with at least some analytics tools, heatmapping, CRO, or user research tools (e.g., Google Analytics, Adobe Analytics, Hotjar, Glassbox, Maze, UserTesting). 
  • Technical Acumen: Strong problem-solving skills with a solid understanding of system integrations, APIs, and automated data workflows across platforms. 
  • Application: Not just thinking of systems, but how people use systems and how they interconnect and affect one another, with mindset for optimization. 
  • Data & Research Mindset: Analytical, self-directed, and detail-oriented. Comfortable conducting research, interpreting data, and presenting clear, actionable insights. 
  • Collaboration & Communication: Excellent cross-functional collaborator with strong communication and documentation skills. You possess deep empathy for end-users and stakeholders alike. 
  • Enthusiasm: Ability to think strategically and execute tactically while being adaptable and eager to learn new tools, techniques, and approaches. 
  • Education: Bachelor’s degree in a relevant field (e.g., Marketing, Information Systems, Computer Science, UX, HCI) or equivalent practical experience. 
  • Geography: Good schedule overlap with USA working hours is critical. 
    •  
       Nice-to-Haves 
  • Experience configuring and training AI agents, especially Qualified. 
  • Prior experience in B2B tech or SaaS environments. 
  • Documented measurable success in optimizing websites. 














Why Work Here? Because You’ll Matter.​

We’re not hiring for roles—we’re hiring for impact. At Helix, you’ll solve hard problems, build smart solutions, and work with people who challenge and champion you. You’ll see your ideas come to life—and your work make a difference.​

We believe in trust, transparency, and grit. Our culture is inclusive, flexible, and built for people who want to stretch themselves - and support others doing the same.  Whether you’re remote or in-office, you’ll find space to show up fully and contribute meaningfully. You won’t be boxed in—you’ll be backed up.​

Make Your Mark At Helix​

If Helix excites you but you're unsure if you meet every qualification, apply anyway. We value diverse perspectives and believe the best ideas come from everywhere.​

EEOC Statement

Helix is committed to equal opportunity employment regardless of race, age, sex, creed, color, religion, citizenship status, sexual orientation, gender,  gender expression,  gender identity, national origin, disability, marital status, pregnancy, disabled veteran or status asa protected veteran.  If you need a reasonable accommodation for any part of the application and hiring process, visit the accommodation request page.

BMC Helix maintains a strict policy of not requesting any form of payment in exchange for employment opportunities, upholding a fair and ethical hiring process.
At HELIX we believe in pay transparency and have set the midpoint of the salary band for this role at 3,398,800 INR. Actual salaries depend on a wide range of factors that are considered in making compensation decisions, including but not limited to skill sets; experience and training, licensure, and certifications; and other business and organizational needs. 

The salary listed is just one component of HELIX's employee compensation package. Other rewards may include a variable plan and country specific benefits.

We are committed to ensuring that our employees are paid fairly and equitably, and that we are transparent about our compensation practices. 




(Returnship@BMC)

Had a break in your career? No worries. This role is eligible for candidates who have taken a break in their career and want to re-enter the workforce. If your expertise matches the above job, visit to https://bmcrecruit.avature.net/returnship know more and how to apply.

Min salary
2,549,100

Why Work Here? Because You’ll Matter.​

We’re not hiring for roles—we’re hiring for impact. At Helix, you’ll solve hard problems, build smart solutions, and work with people who challenge and champion you. You’ll see your ideas come to life—and your work make a difference.​

We believe in trust, transparency, and grit. Our culture is inclusive, flexible, and built for people who want to stretch themselves - and support others doing the same.  Whether you’re remote or in-office, you’ll find space to show up fully and contribute meaningfully. You won’t be boxed in—you’ll be backed up.​

Make Your Mark At Helix​

If Helix excites you but you're unsure if you meet every qualification, apply anyway. We value diverse perspectives and believe the best ideas come from everywhere.​

EEOC Statement

Helix is committed to equal opportunity employment regardless of race, age, sex, creed, color, religion, citizenship status, sexual orientation, gender,  gender expression,  gender identity, national origin, disability, marital status, pregnancy, disabled veteran or status asa protected veteran.  If you need a reasonable accommodation for any part of the application and hiring process, visit the accommodation request page.

Mid point salary
3,398,800
Max salary
4,248,500
Min Salary - NEW
2,535,000
Max Salary - NEW
4,225,000